Consumers Drive Demand for Transparent Supply Chains: Fairtrade Report Reveals Growing Prioritization
Consumers in the United States are increasingly pushing for transparency in supply chains, as indicated by the 2023 Fairtrade America Consumer Insights report. This report, conducted by a prominent U.S. sustainability organization, sheds light on a rising desire for products sourced ethically and sustainably. It highlights the growing recognition of the Fairtrade label, with 61% of Americans now familiar with it, representing a significant increase from 2021.